helsinki partners — helsinki curious
Capturing the essence of Helsinki by people who have never visited. When Miltton contacted us with the initial idea and concept of Helsinki Curious, we felt the spark instantly. We’re proud of our home city, so it was an honour to start crystalizing this concept together. We wanted to find three artists from the three selected cities, London, Berlin and Tokyo, who all represented different illustrations styles. They all needed to agree our terms of the campaign; they have not visited Helsinki, they would not be allowed to do any online research of Helsinki and they are available on the planned schedule and filming days.
We approached this as it would be a Netflix docuseries in a length of a Youtube series. Easy to watch, visually interesting and fun. We combined the strong colourful graphic style with video footage filmed with both a cheap digital handycam and a high-end RED camera. End result is dynamic and playful, which is suitable and familiar for the target audience. We wanted Helsinki to feel modern yet warm, approachable and inspiring through the visual style of the documentaries.
Find all three mini-documentaries here: https://veli.studio/helsinki-curious/
Director, photographer, editor
