Juho is a commercial director and a cinematographer by day and an avid analog photographer by night. He is also one of the founders of Veli, a creative boutique scaled production company, based in Helsinki Finland. He carries a similar aestethic style in both his commercial and personal work which is heavily based on the careful observation of the world and interest in the most mundane things.
This creates a visually driven style that grounds itself in the human aspect of life and and if anything, it elevates the everyday in a cinematic way.