JUHO VIKTOR VESANEN (1990) IS AN ARTIST (director, photographer) BASED IN HELSINKI, FINLAND.
HE BELIEVES THAT THERE IS NO CURIOSITY WITHOUT CRAFT AND THAT MULTIDISCIPLINARY THINKING IS ESSENTIAl.
I'm open for all kinds of inquiries in the audiovisual domain, be it commercial work with a quick turnaround, long term brand work or passion projects that are too good to not see daylight.
I direct, photograph, write and edit.
HOW I think
CREATIVE DISCIPLINE
To master something is not a singular lightbulb moment, but rather falling in love with the process of doing.
Creative discipline is key.
I try to be as interested in as many things as possible to help me gain perspective in my own work. If I have the discipline to keep doing something, then I will master it eventually – it’s a marathon.
I follow trends for inspiration and my inner voice for continuity.
CREATIVE CYCLES
It has taken me a while to embrace the beautiful nature of being interested, sometimes obsessed, in more than one thing.
My first love was cinematography and editing, which naturally evolved into directing. Then came a curiosity towards design, writing and publishing. Now, I’m able to blend all these passions and work with a broader skill set and a deeper understanding than ever before.
NO SHORTCUTS
I’m a founding partner and managing director of Veli Studio – originally a production company which has evolved to a full service creative studio.
Every piece of work I've created as a professional has been done within our company.
There have been moments, though, when I’ve envied some of my freelancer friends, working on massive projects with long-established production companies. But my professional journey has always been intertwined with the growth of our studio, and I’m incredibly proud of how far both I, we and my friends have come.
CURIOSITY
When I receive a brief, I like to immerse myself in it initially, then give it space to breathe. I set it aside for a day, but I always start writing right away—beginning with scattered thoughts that slowly take shape. This process allows me to ask the right questions, explore different angles, and dig deeper into the subject.
Creating the treatment is the next step, and for me, this is where directing truly begins. That’s why I believe in doing it thoughtfully, ensuring every detail is given the attention it deserves.
COMMUNICATION
I take pride in my inclusive and patient communication skills with all parties of any given production – starting with the client. Good communication is essential. I will confidently lead the conversation and guide everyone through my ideas, processes and necessary steps to making a production happen as planned.
CRAFT
Throughout my 10+ year career, I've done most of the jobs within a film production pipeline.
This experience gives me the confidence to lead a team as a director, while also equipping me to handle multiple roles when needed.
HOW I WORK
HOW to contact me
Use the form below to contact me directly or head to www.veli.studio to get in touch with executive producer Veera Almila who handles all my commercial productions.